Ceibs
Located in Shanghai, China, the China Europe International Business School (CEIBS) was established in November 1994 through a collaboration between the Chinese government and the European Commission. As mainland China’s pioneer business school offering full-time MBA, Executive MBA, and various Executive Education programs, CEIBS follows the European business school model. Renowned for its MBA program, CEIBS consistently ranks among the world’s top business schools.
Services : information architecture . wireframe . design(web) . design(mobile)
Problem
The website of “CEIBS,” a prestigious university, requires a design overhaul due to the overwhelming amount of information presented.
The current layout lacks organization, making it challenging for students to navigate and access relevant content efficiently. With crucial information scattered across various pages and sections, readability becomes a significant issue, hindering the user experience.
As a result, students struggle to find the information they need, leading to frustration and reduced engagement with the website.
Approach
In order to tackle the existing challenges, a comprehensive redesign aimed at enhancing content organization and readability is essential.
This redesign will involve implementing a clear and intuitive navigation structure, complemented by streamlined menus. These measures are crucial for facilitating quick and easy information retrieval for students.
Furthermore, it is imperative to prioritize essential information such as academic programs, admissions criteria, and campus resources, ensuring that these details are prominently displayed and easily accessible to users.
Incorporating visually appealing design elements, such as whitespace, typography, and imagery, will play a key role in enhancing readability and directing users’ attention to important content areas.
font/colors
wireframe
design
mobile
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