Matilda
Formerly known as the Matilda Memorial & War Hospital, Matilda International Hospital (MIH) in Hong Kong has evolved into a for-profit community hospital. Despite the name change, MIH remains committed to serving the people of Hong Kong and the broader region as a not-for-profit institution. Offering essential services such as maternity, orthopaedics, spine, surgical, health assessments, and outpatient care, MIH continues to prioritize the well-being of its patients.
Services : information architecture . wireframe . design(web) . design(mobile)
Problem
The website of Matilda Hospital faces real-world challenges related to user flow, information organization, and visual design. Users encounter difficulties navigating through the website due to a lack of intuitive navigation menus and unclear pathways.
Information regarding medical services, patient resources, and contact details is scattered across multiple pages, leading to frustration and inefficiency.
Moreover, the visual design elements of the website are outdated and fail to create a visually engaging and trustworthy user experience.
Approach
To effectively address these challenges, Matilda Hospital must undergo a UX-centric redesign process, focusing on optimizing user flow, information architecture, and visual design elements. This involves implementing clear and intuitive navigation menus, as well as enhancing search functionalities to streamline access to essential information. By consolidating relevant content onto centralized pages, such as medical services and patient resources, users can easily locate pertinent details without unnecessary navigation.
Updating the visual design elements with modern aesthetics, including clean layouts, high-quality imagery, and consistent branding, will enhance visual appeal and foster user trust. Adopting a mobile-responsive design approach ensures a seamless browsing experience across various devices, catering to the needs of mobile users.
Incorporating user feedback mechanisms, such as surveys or feedback forms, enables Matilda Hospital to continuously improve the website based on user preferences and needs. Regular usability testing ensures that the redesigned website meets usability standards and effectively addresses user concerns.
font/colors
sitemap
wireframe
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