Opple
Founded in 1996, OPPLE Lighting is a Chinese multinational corporation headquartered in Shanghai, with a presence in over 50 countries and more than 30,000 sales outlets. Initially focused on ceiling lights and CFLs, OPPLE expanded globally in 2001, establishing its first branded stores in China and later venturing into the Middle East, Europe, India, and Southeast Asia. In 2009, it consolidated its international presence by opening its global headquarters in Shanghai.
Services : information architecture . wireframe . design(web) . design(mobile)
Problem
The lack of redesign on the “Opple” website over the past five years has led to an outdated and cluttered user interface, causing navigation challenges and diminishing user engagement. The absence of modern aesthetics not only compromises the visual appeal but also hinders the overall user experience.
Furthermore, with no integrated online store restricts users’ purchasing capabilities, potentially resulting in revenue loss and customer dissatisfaction.
Implementing a comprehensive redesign with a focus on modernizing the design aesthetics and integrating an online store functionality is crucial to address these issues and enhance user satisfaction and sales performance.
Approach
To address these issues, a comprehensive redesign is imperative. Implementing a clean, minimalistic, and modern design will enhance visual appeal and create a more user-friendly interface. Prioritizing a better user flow from the ground up ensures intuitive navigation, making it easier for visitors to find products and information effortlessly.
Integrating an online store directly into the website enables users to browse and purchase products seamlessly, enhancing the overall shopping experience.
By embracing a modern design approach and incorporating an online store, Opple’s website will not only improve user engagement but also increase sales revenue while providing a visually pleasing and efficient platform for customers to explore and purchase lighting solutions.
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