Nescafe Arabia
Nescafé, produced by Nestlé, is an instant coffee brand introduced in Switzerland in 1938, deriving its name from a blend of “Nestlé” and “café.” Initially developed to manage Brazil’s coffee surplus, it gained popularity during World War II. In subsequent years, Nestlé expanded its offerings with products like “Nescafé Gold” in 1965 and “Taster’s Choice” in 1966, further solidifying its presence in the coffee market.
Services : information architecture . wireframe . design(web) . design(mobile)
Problem
The company “Nescafe,” a renowned coffee brand, and it’s in dire need of a design overhaul to revitalize its overall look and feel.
The current design fails to effectively showcase the company’s products in an intuitive manner, resulting in a lackluster user experience. Navigation is not well through, and the presentation of coffee varieties and related information is disjointed, hindering user engagement.
Furthermore, the website’s aesthetic does not align with Nescafe’s brand visual, creating inconsistency and diluting brand identity.
Approach
To address these challenges, a comprehensive redesign is essential. Embracing a clean, modern design aesthetic that reflects Nescafe’s brand visual will create a cohesive and visually appealing website.
Implementing intuitive navigation structures and organizing product showcases in a clear and logical manner enhances user experience and encourages exploration.
Integrating visually captivating imagery and multimedia content that highlights Nescafe’s diverse range of products, brewing methods, and coffee culture enriches the user journey. Utilizing interactive elements such as product sliders, filtering options, and personalized recommendations enhances engagement and encourages users to discover and learn more about Nescafe’s offerings.
By prioritizing a user-centric approach and adhering to Nescafe’s brand visual guidelines, the redesigned website will not only elevate the overall user experience but also strengthen brand identity and drive customer loyalty.
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