Baskin Robins
Baskin Robbins Sundae Builder App lets you create your dream sundae, customise toppings, and easily place orders for a delightful ice cream experience. The app also allow you to participate in a sundae-building competition for a chance to win exciting prizes. Satisfy your sweet cravings with a touch of creativity!
Services : user flow . wireframe . design
Problem
The main UI/UX challenge for Baskin-Robbins revolves around designing an intuitive and engaging mobile application that enables users to create their own sundaes, place orders, and participate in competitions seamlessly.
Catering to a diverse age range requires careful consideration of usability and visual appeal to ensure universal accessibility and enjoyment. Balancing ease of use with interactive features and captivating design elements is crucial to engage users of all ages effectively while fostering participation in the competition.
Additionally, integrating smooth navigation and clear instructions will enhance the overall user experience, facilitating seamless interaction with the app’s various functionalities.
Approach
To address the UI/UX challenge, the solution involves creating a mobile application that emphasizes intuitive navigation and engaging visual elements. The app will feature a user-friendly interface that seamlessly guides users through the process of creating their own sundaes, placing orders, and participating in competitions.
Careful attention will be given to the layout and organization of elements to ensure ease of use for users of all ages. Clear instructions and prompts will be integrated throughout the app to assist users in navigating the various functionalities. Overall, the design solution aims to deliver a seamless and enjoyable user experience that encourages participation and fosters brand loyalty.
userflow
wireframe
option 1
option 2
typography
color
design
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